Bring Louisville Basketball into your home with this University of Louisville KFC Yum! Center Panoramic Picture Unframed Poster! This panorama taken by Christopher Gjevre captures the crowd excitement as the Louisville Cardinals basketball team plays their first regular season game at the new KFC Yum! Center. Built on the Ohio River in Louisville Kentucky the new KFC Yum! Center is a $238 million basketball and multipurpose arena. It is the fifth-largest college basketball arena in the nation. The Louisville Cardinals basketball has a tradition of success which is reflected in average home game attendance ranked among the top five nationally. The University founded in 1798 was the first city-owned public university in the United States with annual enrollment of over 22000 students.