Show Your School Pride: A Guide to College Colors Day

Every year on the Friday before Labor Day, sports fans, alumni, and current students across the country unite for one massive celebration: College Colors Day. Created to kick off the collegiate athletics season — and especially the excitement of college football — this national holiday is your excuse to go all-out and represent your favorite university.

Whether you're gearing up for a championship run or just want to show your alma mater some love at the office, Rally House has everything you need in our massive college apparel collection.

What is College Colors Day?

Established by the Collegiate Licensing Company (CLC), College Colors Day is dedicated to the traditions, rivalries, and unmatched spirit of the college experience. It serves as the official launch party for the NCAA season. From massive state schools to smaller regional colleges, millions of fans participate by wearing their school colors, flooding social media with school pride, and preparing for the first big tailgate of the year.

How to Celebrate Like a True Fan

You don't have to be on campus to participate. Here are the best ways to get in on the action:

• Wear Your Colors Proudly: Ditch the neutral workwear and throw on your team's gear. To make a bold statement, rock official college jerseys or complete your look with snapbacks and fitted college hats.
• Host a Pre-Season Tailgate: Fire up the grill, invite your fellow alumni, and talk predictions for the upcoming season. It's never too early to start looking ahead to college basketball and college baseball, either!
• Share on Social Media: Snap a photo of your game day outfit and post it using the hashtag #CollegeColorsDay.

Rep Your Conference with Rally House

No matter where your loyalties lie, Rally House has your back. We carry an unbeatable selection of officially licensed merchandise spanning the biggest powerhouses to storied academic institutions. Shop your favorite conference to find exactly what you need:

• SEC: Get ready for deep-south rivalries and Saturday night stadium lights.
• Big Ten: Bundle up for those crisp Midwest game days.
• Big 12: Represent the heartland's finest programs.
• ACC: Rep the East Coast's premier athletic schools.
• MAC: Show some love for weeknight "MACtion."
• Ivy League: Celebrate historic traditions and classic collegiate style.

Get Geared Up Locally

Looking to try something on before the big day? You can find a massive selection of regional and national teams right in your backyard. Stop by any of our Rally House store locations to browse fresh styles, pick up tailgate gear, and ensure you're fully geared up before the first kickoff.