Rally House Assembly Street

Rally House Assembly Street, located on Assembly St 1 mile north of Williams-Brice Stadium just south of the University of South Carolina campus.

Perfectly situated on Assembly St just south of the University of South Carolina campus and only a mile north of Williams-Brice Stadium, Rally House Assembly Street is the premier destination for students, alumni, and local sports fans in Columbia. Whether you're gearing up for a Saturday night SEC football showdown, a basketball game at the Colonial Life Arena, or looking for local minor league baseball apparel, we offer an unmatched selection of officially licensed gear and unique merchandise.