Rally House Madison State Street

Rally House Madison State Street is located in the heart of Madison right next to the University of Wisconsin-Madison campus, our storefront sits just down the street from Memorial Library. Our prime location offers a fast, convenient stop for students, alumni, and fans.

As your premier destination for local sports apparel in downtown Madison, Rally House Madison State Street features an unmatched selection of officially licensed Wisconsin team gear. Badger fans can shop top-tier Wisconsin Badgers jerseys, hats, game-day apparel, and tailgating accessories right next to campus. We also carry dedicated collections for Wisconsin's favorite professional teams, including the Green Bay Packers, Milwaukee Brewers, and Milwaukee Bucks. Visit our State Street storefront to pick up game-day essentials, unique local Madison gifts, and fan cave decor!